Sony HDV

Even though you may think high definition video is
just for your television, it isn’t. You can get
that very same quality on your home movies as well.
You can turn your home movies and precious memories
into works of art with HD.

Amateur home video producers alike will truly love
the high quality of HD. With HDV (high definition
video), you can record superb high definition video
onto a digital video tape.

Benefits of HDV
You don’t really need to understand how HDV works
to truly appreciate the benefits. All you need to
do is spend a few minutes watching a video recorded
on a Sony HDV video camera and you’ll see everything
you need to know.

If you already know about HDV, there are many more
reasons as to why you should pick HDV video cameras:
1. The amazing picture quality of HD is no
longer limited to Hollywood and professionals. You
too can now use HDV technology to capture the
important memories of your life with life like color,
vivid contrast, and amazing HD video.
2. HDV recording offers low noise, high
accuracy, rich, and very vivid color.
3. The sound tracks for HDV use MPEG 1
audio layer 2 digital encoding to give your videos
the sound quality of CDs at a much lower bitrate.
4. HDV uses the same tapes that are already
popular for DV recording, with the recording time
being the same as well.
5. HDV also uses MPEG 2 compression, which
is used in digital broadcasts and also DVDs.
6. HDV uses a higher compression rate than
DV, making it more reliable and less subjectible to

Technology behind HDV
The HDV format handles the same bitrate as the DV
format, although HDV records a high definition
signal. This will allow you to record HD video on
the same tapes used for DV recordings. A signal with
HDV has 4.5 times as much data as a DV signal used
with NTSC. HDV also includes CD quality sound,
MPEG 2 compression, real time encoding, and so much

When compared to other HD formats, HDV is one of
the best, if not the best. Sony has always been
known for quality, which makes HDV no exception to
the rule. This format has been years in the making,
which helps to make it what it is today.

If you’ve been looking for the perfect type of
video camera, rest assured that HDV is it. If
you buy a Sony HDV type camera, you’ll know that
your precious memories will be perfect HD quality –
each and every time.


Panasonic High Definition

With the growing popularity of the variable frame rate
VariCam HD Cinema cameras, HD production is on the
verge of changing HD video cameras as we know it. The
low cost 24p editing and finishing on the desktop, is
what Panasonic likes to call a VariDigm shift.

It all starts inside of the camera. The AJ-HDC27 from
Panasonic replicates several of the key features of
film based acquisition, which includes 24 frame
progressive scan images, time lapsed recording, and a
wide range of film rates for amazing camera effects.
The VariCam also comes with CineGamma software that
permits Panasonic’s HD Cinema camera systems to
match the latitude of film stocks and effects.

Even though it all starts inside of the camera, it
doesn’t stop there. HD has been showing up in many
more places besides HDTV. Panasonic is leading the
way with compact and affordable HD products. All
across the world, you’ll see Panasonic launching
HD products that are among the best and very affordable.

If your digital plans call for a transition to DTV
first then HDTV later on down the road, or if you plan
to take your station HD now, Panasonic has you
covered by making HD both flexible and affordable.

Whether your next commercial is a 30 second spot for
TV or a two minute commercial, shoot it on DVCPRO HD
without having to sacrifice quality. The 24P at 720
progressive resolution from Panasonic makes this
very possible.

Corporate needs
The coporate level presentations demand the highest
level of image quality. Professional presentations
begin with 720p and 1080i cameras from Panasonic.
By starting with the highest image quality available,
Panasonic ensures that you’ll have everything you
need to exceed your corporate needs and demands.